Strategy & Psychology

2 min read

Marketing by the Planets

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When I make business decisions... it’s me, myself, and I at the head of the table.

There’s this quote I read once that never left me:
'Millionaires don’t use astrology for business... billionaires do.'

And in today’s world — why wouldn’t you?
You literally have a computer in your pocket that can tell you what Mercury is doing and run your email marketing at the same time.

Astrology is just ancient data.
AI is just new data.

Your power? Is knowing how to connect the dots.

I’m going to show you exactly how I map my marketing — not just by content pillars or trends — but by cosmic behavior.

→ The day of the week.
→ The planet that rules it.
→ The audience vibe that comes with it.
→ And the best marketing move you can make to meet that energy.

Because strategy is science.
Creativity is timing.
And marketing? That’s just matchmaking.

Planet x Day x Selling Energy


DO-IT-BUT-DON’T-OVERTHINK-IT

MONDAY — People Want Feeling

Post something soft, personal, or cozy.

→ Easiest Option:
Post a photo or video of a cozy part of a home (ex: window seat, kitchen, fireplace)
Caption: "This is my favorite kind of detail in a home. What’s yours?"

TUESDAY — People Want Advice

Post something direct, smart, or a little bold.

→ Easiest Option:
Post: "Real estate myth I wish would disappear: [insert myth]. The truth is: [quick fact]."
End with: "Questions? I got you."

WEDNESDAY — People Want Tips

Post something quick & useful.

→ Easiest Option:
Post: "3 things to do before you go to your first open house:"

  1. Get pre-approved

  2. Drive the neighborhood at night

  3. Ask the agent about offer deadlines

End with: "What would you add?"

THURSDAY — People Want Big Picture

Post about why real estate is smart long-term.

→ Easiest Option:
Post: "If I was buying today, I’d look for: 1) location 2) resale potential 3) rental flexibility."
End with: "Real estate isn’t just buying a home — it’s buying freedom."

FRIDAY — People Want Pretty

Post something visual & scroll-stopping.

→ Easiest Option:
Post a detail shot from a listing or neighborhood.
Caption: "This detail will never go out of style."

SATURDAY — People Want Help

Post something that feels like a checklist or guide.

→ Easiest Option:
Post: "Thinking of selling? Start here:"

  1. Declutter

  2. Fix the obvious stuff

  3. Call me before spending $$$ on upgrades

End with: "Happy to give honest advice."

SUNDAY — People Want Human

Post something about YOU.

→ Easiest Option:
Post a photo or Reel of your Sunday vibe (coffee, dog walk, favorite local spot).
Caption: "This is my perfect Sunday. Yours?"

FINAL NOTE FOR YOU (aka Real Estate Agent in Survival Mode)

→ Pick 2 days a week.
→ Copy/Paste one of these.
→ Post it like you send a text.
→ Done is better than perfect.
→ Consistency is louder than creativity.

Join me this Thursday at 10 AM CST.
No pressure. Just ideas on how to be aligned.

📅 [Add 10 AM to Your Calendar]

Let’s chat again soon…

Gibz

When I make business decisions... it’s me, myself, and I at the head of the table.

There’s this quote I read once that never left me:
'Millionaires don’t use astrology for business... billionaires do.'

And in today’s world — why wouldn’t you?
You literally have a computer in your pocket that can tell you what Mercury is doing and run your email marketing at the same time.

Astrology is just ancient data.
AI is just new data.

Your power? Is knowing how to connect the dots.

I’m going to show you exactly how I map my marketing — not just by content pillars or trends — but by cosmic behavior.

→ The day of the week.
→ The planet that rules it.
→ The audience vibe that comes with it.
→ And the best marketing move you can make to meet that energy.

Because strategy is science.
Creativity is timing.
And marketing? That’s just matchmaking.

Planet x Day x Selling Energy


DO-IT-BUT-DON’T-OVERTHINK-IT

MONDAY — People Want Feeling

Post something soft, personal, or cozy.

→ Easiest Option:
Post a photo or video of a cozy part of a home (ex: window seat, kitchen, fireplace)
Caption: "This is my favorite kind of detail in a home. What’s yours?"

TUESDAY — People Want Advice

Post something direct, smart, or a little bold.

→ Easiest Option:
Post: "Real estate myth I wish would disappear: [insert myth]. The truth is: [quick fact]."
End with: "Questions? I got you."

WEDNESDAY — People Want Tips

Post something quick & useful.

→ Easiest Option:
Post: "3 things to do before you go to your first open house:"

  1. Get pre-approved

  2. Drive the neighborhood at night

  3. Ask the agent about offer deadlines

End with: "What would you add?"

THURSDAY — People Want Big Picture

Post about why real estate is smart long-term.

→ Easiest Option:
Post: "If I was buying today, I’d look for: 1) location 2) resale potential 3) rental flexibility."
End with: "Real estate isn’t just buying a home — it’s buying freedom."

FRIDAY — People Want Pretty

Post something visual & scroll-stopping.

→ Easiest Option:
Post a detail shot from a listing or neighborhood.
Caption: "This detail will never go out of style."

SATURDAY — People Want Help

Post something that feels like a checklist or guide.

→ Easiest Option:
Post: "Thinking of selling? Start here:"

  1. Declutter

  2. Fix the obvious stuff

  3. Call me before spending $$$ on upgrades

End with: "Happy to give honest advice."

SUNDAY — People Want Human

Post something about YOU.

→ Easiest Option:
Post a photo or Reel of your Sunday vibe (coffee, dog walk, favorite local spot).
Caption: "This is my perfect Sunday. Yours?"

FINAL NOTE FOR YOU (aka Real Estate Agent in Survival Mode)

→ Pick 2 days a week.
→ Copy/Paste one of these.
→ Post it like you send a text.
→ Done is better than perfect.
→ Consistency is louder than creativity.

Join me this Thursday at 10 AM CST.
No pressure. Just ideas on how to be aligned.

📅 [Add 10 AM to Your Calendar]

Let’s chat again soon…

Gibz

When I make business decisions... it’s me, myself, and I at the head of the table.

There’s this quote I read once that never left me:
'Millionaires don’t use astrology for business... billionaires do.'

And in today’s world — why wouldn’t you?
You literally have a computer in your pocket that can tell you what Mercury is doing and run your email marketing at the same time.

Astrology is just ancient data.
AI is just new data.

Your power? Is knowing how to connect the dots.

I’m going to show you exactly how I map my marketing — not just by content pillars or trends — but by cosmic behavior.

→ The day of the week.
→ The planet that rules it.
→ The audience vibe that comes with it.
→ And the best marketing move you can make to meet that energy.

Because strategy is science.
Creativity is timing.
And marketing? That’s just matchmaking.

Planet x Day x Selling Energy


DO-IT-BUT-DON’T-OVERTHINK-IT

MONDAY — People Want Feeling

Post something soft, personal, or cozy.

→ Easiest Option:
Post a photo or video of a cozy part of a home (ex: window seat, kitchen, fireplace)
Caption: "This is my favorite kind of detail in a home. What’s yours?"

TUESDAY — People Want Advice

Post something direct, smart, or a little bold.

→ Easiest Option:
Post: "Real estate myth I wish would disappear: [insert myth]. The truth is: [quick fact]."
End with: "Questions? I got you."

WEDNESDAY — People Want Tips

Post something quick & useful.

→ Easiest Option:
Post: "3 things to do before you go to your first open house:"

  1. Get pre-approved

  2. Drive the neighborhood at night

  3. Ask the agent about offer deadlines

End with: "What would you add?"

THURSDAY — People Want Big Picture

Post about why real estate is smart long-term.

→ Easiest Option:
Post: "If I was buying today, I’d look for: 1) location 2) resale potential 3) rental flexibility."
End with: "Real estate isn’t just buying a home — it’s buying freedom."

FRIDAY — People Want Pretty

Post something visual & scroll-stopping.

→ Easiest Option:
Post a detail shot from a listing or neighborhood.
Caption: "This detail will never go out of style."

SATURDAY — People Want Help

Post something that feels like a checklist or guide.

→ Easiest Option:
Post: "Thinking of selling? Start here:"

  1. Declutter

  2. Fix the obvious stuff

  3. Call me before spending $$$ on upgrades

End with: "Happy to give honest advice."

SUNDAY — People Want Human

Post something about YOU.

→ Easiest Option:
Post a photo or Reel of your Sunday vibe (coffee, dog walk, favorite local spot).
Caption: "This is my perfect Sunday. Yours?"

FINAL NOTE FOR YOU (aka Real Estate Agent in Survival Mode)

→ Pick 2 days a week.
→ Copy/Paste one of these.
→ Post it like you send a text.
→ Done is better than perfect.
→ Consistency is louder than creativity.

Join me this Thursday at 10 AM CST.
No pressure. Just ideas on how to be aligned.

📅 [Add 10 AM to Your Calendar]

Let’s chat again soon…

Gibz

My mission is to

Help you create and earn on your terms.

No spam, unsubscribe anytime.

My mission is to

Help you create and earn on your terms.

No spam, unsubscribe anytime.

My mission is to

Help you create and earn on your terms.

No spam, unsubscribe anytime.