SOI on Social Media

You probably had a great summer. Maybe you traveled, maybe you networked, maybe you met new people. But here’s the question: did you actually add them on social media?

If the answer is no, it’s time to sit down and find them. Just like collecting handwritten addresses for thank-you notes, these “digital addresses” matter. Following someone or connecting online costs you nothing—yet every time they see your posts, it’s like sending them a letter that lives on their feed.

And don’t forget the back-end: add them to your CRM, make sure they’re in ActivePipe or your email campaigns. This is the admin work that pays dividends, because your network is only as strong as your organization.

But before we dive into the branding workout, here’s your go-to fall marketing prompt. Save it, screenshot it, stick it in your Notes app. Anytime you’re in a tizzy and don’t know what to post…just plug this in:

Your Fall Marketing Prompt RACE Framework

R – Role
You are my Creative Director, keeping me consistent and stylish with my personal branding.

A – Action

• Option 1: Write me a short caption for Instagram/Facebook.

• Option 2: Draft a professional yet personable LinkedIn post.

• Option 3: Turn my daily activity into a quick newsletter paragraph.

C – Context
Here’s what I did today as a realtor: [INSERT your life moment—ex: stopped at Home Depot, grabbed coffee before a showing, attended a local football game]. Connect it to real estate in a casual way.

E – Expectation
Keep it conversational, personal, and a little witty. End with a soft call-to-action that makes me feel approachable but professional.

Beginner Level – Once-a-Week Reps

Commitment: 1 post per week on every platform + semi-consistent Stories.
Focus: Just show up. One thoughtful post that blends YOU + your business.

Examples:

• Instagram (the mall): Snap a pic in the paint aisle at Home Depot and caption it about helping a client choose colors.

• Facebook (the backyard BBQ): Share a weekend stop at a local diner and why you love supporting neighborhood spots.

• LinkedIn (the office water cooler): Post a reflection from a home inspection—what you learned and why details matter.

• YouTube (the television set): Quick video in your car explaining one tip for prepping a home.

• Newsletter (the handwritten note): A short update sharing “what I’m seeing in our market this week.”

Coaching Inspiration: At this level, the ROI is simple: visibility. Even small, slice-of-life posts create touchpoints that keep you top-of-mind. That post of you in the hardware aisle might spark a call weeks later from someone finally ready to remodel or sell.

Intermediate Level – Momentum Building

Commitment: 2–3 posts per week across platforms. Stories most days.
Focus: Build rhythm. Be intentional, not random.

Examples:

• Instagram (the mall): Reel of you walking into a local coffee shop you always hit before showings.

• Facebook (the backyard BBQ): Share a testimonial with a casual photo from closing day (key handoff moment).

• LinkedIn (the office water cooler): Short post about meeting a contractor and how relationships drive smoother deals.

• YouTube (the television set): A neighborhood spotlight—film yourself driving through, pointing out your go-to spots.

• Newsletter (the handwritten note): “3 things buyers asked me this month” written in your voice.

Coaching Inspiration: Here, the ROI is mindshare. People start to recognize you not only as “the realtor,” but as the person who’s always around town, always helping, always approachable. That consistent presence builds familiarity—and familiarity sells.

Advanced Level – The Extreme Branding Workout

Commitment: 4–7 posts per week. Doubling up is fine. Stories daily.
Focus: Own the hallway. Be the one people recognize everywhere.

Examples:

• Instagram (the mall): Daily mix—stopping at Lowe’s, attending school football games, grabbing tacos at a local spot, or quick clips at an open house.

• Facebook (the backyard BBQ): Post about volunteering at a community event, or ask your network a poll (“What’s your favorite neighborhood park?”).

• LinkedIn (the office water cooler): Post your take on a new market stat alongside a candid from your morning routine.

• YouTube (the television set): Weekly “day in the life” vlog—show the rhythm of your work blended with family and community moments.

• Newsletter (the handwritten note): Weekly “From My Desk” letter mixing business insights with something personal (like a fall recipe or travel tip).

Coaching Inspiration: The ROI here is compound presence. When people feel like they’re constantly “running into you” online—in the same way they might bump into you at the grocery store—you become unforgettable. Every post is a long-lasting reminder that builds authority, trust, and connection.

Whether you’re posting once a week or every day, the ROI is the same principle: each post is a touchpoint that works for you long after it’s live. Every story, every reel, every note is a reminder waiting to be stumbled upon. That’s the beauty of digital branding—it works for you while you sleep.

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