Best Vlogmas Creators 2025

Every December, the internet does something fascinating: people become obsessed with watching other people live their lives.

That’s Vlogmas.

It’s cozy. It’s chaotic. It’s repetitive in a comforting way.
And it absolutely prints engagement.

But what’s interesting this year isn’t that people are doing Vlogmas. It’s how differently they’re doing it. Same cultural moment. Radically different executions. Each one scratches a different psychological itch: generosity, nostalgia, calm, escapism, reflection.

Here are five creators who turned Vlogmas into five completely different experiences, and what they reveal about where attention actually goes in December.

1. Bailey Tarr

Vlogmas as Community | Watch Now

Bailey flipped Vlogmas into 12 Days of Giving, collaborating with local businesses and turning each video into a micro-act of generosity.

This isn’t just content, it’s circulation.
Local brands get exposure. Followers get real value. Bailey becomes the connector.

Why it works:

• Built-in goodwill

• Shareability (people tag friends)

• Real-world impact in a digital format

This is Vlogmas as economic engine: warm, generous, and incredibly strategic.

2. Ambar Lee

Vlogmas as Emotional Reset | Watch Now

Ambar stepped away from noise and leaned straight into Christmas spirit.
Her 12 Days of Christmas series is inspired by classic holiday films and TV shows, starting with Love Actually.

This is nostalgia done right.
Not loud. Not ironic. Just sincere.

Why it works:

• Escapism without excess

• Emotional familiarity

• A clear creative constraint (films → feelings)

She didn’t vlog her life.
She vlogged a feeling.

3. Estie Choi

Vlogmas as Nervous-System Care | Watch Now

Estie reframed December as a month to decompress, not perform.

Her 12 Ways to Decompress Before Christmas series is built like a dopamine menu: small, intentional experiences around her city that help keep her spirit light and her mind bright as the holidays approach.

Why it works:

• Mental health without heaviness

• Aspirational but accessible

• Encourages viewers to slow down with her, not watch her speed up

This is Vlogmas as nervous system regulation.
Curating quiet moments that feel romantic instead of rushed.

4. Tabitha Amy

Vlogmas as Television Event | Watch Now

Tabitha went full production mode.
Custom cartoon intro.
Daily 30-minute YouTube episodes.
A schedule. A premiere. A season.

This isn’t content…it’s a show.

Why it works:

• Anticipation beats algorithms

• High effort = high perceived value

• Viewers feel like they’re “tuning in,” not scrolling

She didn’t ask for attention.
She programmed it.

5. Bec Stewart

Vlogmas as Transition Ritual | Watch Now

Not technically Vlogmas…but spiritually aligned.

Bec’s New Year Prep series is an end-of-year audit: reflection, goal-setting, emotional closure. She sits with you, not above you.

Why it works:

• Timing over trends

• Practical + emotional payoff

• A clear next step (freebie, part two)

She turned December into a threshold, not a highlight reel.

The Throughline

None of these creators are doing “Vlogmas” the same way.
But all of them understand one thing:

December isn’t about novelty.
It’s about familiarity, care, and containment.

People don’t want to be impressed.
They want to feel held.

Whether that’s through giving, nostalgia, routine, spectacle, or reflection, the creators who win in December design experiences people return to.

That’s the corner of the internet Vlogmas really lives in.

Let’s chat next year!

Gibz